NEW CAMPAIGN: Sermsuk Plc President Vivek Chhabra, centre, recently unveiled Crystal drinking water's new "Same Things Could Be Different sales campaign at Siam Square one, joined by Parinya Permpanich, third left, operation director; Prangnee Chaiyapidej, second right, assistant marketing director; and Naphat Siangsomboon, third right, crystal's brand ambassador, along with celebrities and guests. The campaign aims to encourage next generation consumers to look for quality drinking water with credible standards when seeking refreshment.