It can therefore be expected that managers in partnerships focused on co-creating will be cognizant of the need to encourage the development of relational norms that support a cooperative context with the ability to motivate knowledge sharing, in particular that by their specialist scientists and engineers, whose collaboration is critical to TSU development. As long as knowledge sharing is perceived to generate net benefits for the partners, they will provide resources and support the nurturing of the relational norms and socialization necessary for knowledge sharing. Hence: