Sukanya, who is also the marketing and public relations chairperson for the Thai Hotels Association, said the transition upmarket is not going to be achieved quickly or easily.
“To drive from a mass one to be the quality one... It's quite a challenge. But, I think, it can be done. Maybe it takes a longer time. But we have to start,” said Sukanya.
China is now the largest single source of visitors to Thailand. The Chinese are considered the best spenders per capita on a daily basis. But their growing influence is not without controversy.