Research limitations/implications
– The paper incorporates five foundational theories into one integrated model in the context of business‐to‐business transportation collaboration. The specific contributions from this model most likely cannot have been derived by adopting only one or two of these theories, and this paper provides only one context within which these theories can be integrated. Future research should focus on areas of incompatibility and compatibility among these foundational theories. With this understanding, theory integration should spur future research by attempting to evaluate the nature of business systemically and holistically.