The economic, political and technological challenges faced by the meeting and event industry have played a part in how the industry will evolve. A number of studies, including Convention 2020-The Future of Exhibitions, Meetings and Events sponsored by the International Congress and Convention Association (ICCA), have been conducted with the aim of helping members of the meetings industry prepare for the future and keep their competitiveness. The survey for Convention 2020-The Future of Exhibitions, Meetings and Events ran from November 2009 to January 2010 with a total 1125 respondents from 76 countries. The three largest groups of respondents came from the US (22%), Germany (12%) and the UK (11%). The largest regional response came from Europe (59%) followed by North America (23%). Their interesting results reported the following.