we will
devote ourselves to the progress and
development of society and the well-being
of people through our business activities,
and BtoB Solutions businesses, where there is
a need to quickly establish a presence, steps
will be taken to adopt “Panasonic Homes
& Living,” “Panasonic Automotive” and
“Panasonic Business” as part of the overall
branding strategy for each business. Going
forward, under the initiative of each Divisional
Company, Panasonic will clarify fields of
business by customer. By delivering a unique
value of the Panasonic brand, we will establish
lasting links with customers and foster
brands that will be a source of long-term profit.
Taking into consideration the attributes
of each region and business as well as the
non-continuous growth provided through
M&As, we will also introduce
Panasonic-endorsed business brands, which
yield synergy effects by indicating their
relationship with the Panasonic brand and
individual business brands, which represent
individual values without indicating a specific
relationship with the Panasonic brand.
Looking ahead, we will periodically assess
the value of these brands and maximize
our corporate value by further enhancing
each brand.
thereby enhancing the quality of life
throughout the world,”