Surprisingly, in emerging markets, foreignness may also provide the MNE with an advantage. While there is evidence that suggests a bias against foreign companies in advanced economies, recent research in the emerging market context suggests otherwise.
For instance, Newburry et al. (2006) discovered that, where local companies possess limited skills and reach, foreignness does not necessarily result in disadvantages. This may be attributed to company-specific strengths, greater access to technology, global networks, and large overseas markets.