Auto generated human readable and XML sitemaps: sitemaps are
exceptionally important, both to visitors and to search engines. Technology can
be implemented that automatically generates and updates both the human
readable and XML sitemaps, ensuring spiders can find new content.
RSS feed generation: Really Simple Syndication (RSS) is an absolute necessity.
With all the millions of web and blog sites in existence web users can no longer
afford to spend time browsing their favourite sites to see if new content has
been added. By enabling RSS feeds on certain sections on the site, especially
those that are frequently updated, users will have the content delivered directly
to them. This is also important for search engines. Visitors should be able to
pick and choose the sections they like to get updates from via a feed.
4.7 launch
Having planned an amazing site, designed it beautifully, built it skilfully and
filled it with fantastic copy, it’s time to test it fully and then take it live!
Testing is an important part of website development and design, and it should
take place throughout the process of planning, designing and building, leaving
just final quality assurance (QA) testing before the site goes live.
The site needs to be tested in all common browsers to make sure that it looks
and works as it should across all those browsers. All links should be tested to
make sure that they work correctly, and it’s always a good idea to get a final
check of all the copy before it goes live.
Tools like W3C’s HTML validator (validator.w3.org) should be used to validate
your HTML.
Make sure your web analytics tracking tags are in place, after which it will be
time to take your site live! Now, you need to move on to driving traffic to your
newly launched site.
4.8 summary
Successful websites come from strong planning with a focus on user needs.
Websites should be built to be accessible and usable, search engine optimised
and shareable, and should look professional.
Key considerations include:
• Well thought out information architecture and clear navigation.
• Standards compliant html and functionality that works across all
browsers.
• Descriptive naming of elements so that websites make sense without
images and when accessed by text reading browsers.
Auto generated human readable and XML sitemaps: sitemaps areexceptionally important, both to visitors and to search engines. Technology canbe implemented that automatically generates and updates both the humanreadable and XML sitemaps, ensuring spiders can find new content.RSS feed generation: Really Simple Syndication (RSS) is an absolute necessity.With all the millions of web and blog sites in existence web users can no longerafford to spend time browsing their favourite sites to see if new content hasbeen added. By enabling RSS feeds on certain sections on the site, especiallythose that are frequently updated, users will have the content delivered directlyto them. This is also important for search engines. Visitors should be able topick and choose the sections they like to get updates from via a feed.4.7 launchHaving planned an amazing site, designed it beautifully, built it skilfully andfilled it with fantastic copy, it’s time to test it fully and then take it live!Testing is an important part of website development and design, and it shouldtake place throughout the process of planning, designing and building, leavingjust final quality assurance (QA) testing before the site goes live.The site needs to be tested in all common browsers to make sure that it looksand works as it should across all those browsers. All links should be tested tomake sure that they work correctly, and it’s always a good idea to get a finalcheck of all the copy before it goes live.Tools like W3C’s HTML validator (validator.w3.org) should be used to validateyour HTML.Make sure your web analytics tracking tags are in place, after which it will betime to take your site live! Now, you need to move on to driving traffic to yournewly launched site.4.8 summarySuccessful websites come from strong planning with a focus on user needs.Websites should be built to be accessible and usable, search engine optimisedand shareable, and should look professional.Key considerations include:• Well thought out information architecture and clear navigation.• Standards compliant html and functionality that works across allbrowsers.• Descriptive naming of elements so that websites make sense withoutimages and when accessed by text reading browsers.
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