• The assumption of contrast between physical and psychological nature of the human-being in
Herzberg theory;
• The assumed unidirectional relationship between hygiene and motivator factors and physical and psychological needs in Herzberg’s theory;
• It is difficult to distinguish between Herzberg’s motivator and hygiene factors and separate them in all cases;
• Employees might act defensive when they are asked about factors such as advancement or recognition. It is very likely that employees blame their supervisors, sub-ordinates or fellow colleagues for dissatisfying situations;
• In testing Herzberg’s theory frequency of data is used instead of its intensity;
• Individual differences and more precisely individual values might be denied in Herzberg’s theory.
This study focuses on Gen-Y to distinguish their motivation effects on job satisfaction. For Gen- Y the best defining characteristic is that, they have grown up with the Internet and technology (Cennamo and Gardner, 2008) and they are connected 24 hours a day (Smola and Sutton, 2002). This generation is grown up by Baby Boomers and they have been raised to feel that they are wanted, necessary, and valued. From an early age, their families focused huge amounts of time, attention, and financial resources on them and involved them in family discussion and decision- making. All the way through their childhood, their parents and teachers have built their self-esteem (Crow and Stichnote, 2010). Nowadays much attention has been given to this generation as they have just entered the workforce and they are substituting the baby boomers. Therefore, appropriate strategies must put forth to get the most from this new generation. The literature about the two- factor theory is generally devoid of empirical evidences of this theory’s implication among Gen-Y. This paper aims to increase the understanding of the relationship between this generation’s motivational factors and their job satisfaction.