This position requires the individual to create window and interior displays in retail outlets, often in-line with company guidelines/ policy, with the primary aim of maximizing sales. He/ she will essentially responsible for the 'look' of the store. He/ she will also ensure that displays are changed regularly and themes can be dictated by a number of factors, including the seasons of the year, notable events in the calendar (such as Valentine's Day or Christmas), current fashion/ trends or promotional material.
Job Goals and Objectives
To uphold and maintain VM standards of the stores in accordance with brand guidelines
To be an Ambassador for the represented brand and portray at all times a professional and customer oriented image
Contribute to the profitability of the store with your merchandise handling, replenishment, and inventory control efforts
Duties & Responsibilities
General Outline
Through merchandising, create a retail environment that represents the brand using innovative and unique approaches to obtain a customer friendly atmosphere; maintain and grow a visual personality for each store that is reflective of the community in which it is located
Implement the company's visual merchandising directives throughout the store; such directives may require some creativity in molding them into being consistent with the particular store's goals and image
Work with the Retail Manager/ Marketing Manager/ AVP Creative Design and/ or Director in determining specific visual needs, such as fixtures, image photos, and point of sale materials for the store
Maximising the space and layout of the store, installing and dismantling displays, using available space to the best advantage
Coordinate with Retail Manager to schedule appropriate time for floorset, shipping processes and receiving merchandise to make sure that merchandise is ready before being displayed for sale in the store
You will help to train the store team about design concepts, visual display standards, and the proper maintenance of the overall visual display effort
To guide customers browsing through merchandise placement and store layout to result in an eventual sale
To conduct floor set with floor plan and share store photos with Brand Principal if required
Ensure all stores have necessary VM elements for all products and also to look into inventory management and orders
Preparing for promotional events/ launches which could include contributing ideas for the whole set-up and dismantling displays at the end of promotional period
To work closely with supplier for materials, fixtures, props and/ or other items for the store/ promotions/ events
Help in designing and conceptualizing on all promotional materials such as invites, emailer, and corporate identity to support Marketing and Merchandising team that compliance with brand VM guidelines
Follow up on all VM related paperwork such as raising POs and submission of invoices
To have an organize workspace with good filing system, soft and hard copy
Perform additional duties as assigned by the Head of Creative Services
Deliverables
As per attachment
Personal Development/ Qualities
To have and maintain at all times competent-knowledge thru regular training
Quality leadership skills to lead the staff to perform to their fullest potential
To posses effective communication skills and team spirit between Creative Services department, retail and other department’s staff and management
Build and maintain good rapport with staff and external customers
Staff to conduct themselves in a proper and professional manner in compliance with the Code of Business Conduct
Working Conditions & Physical Effort
Work is normally performed in a typical retail outlet work environment
Maybe required to work retail operation hours according to scheduled shift when doing display and prepared to work early morning and late night hours, as well as weekends and holidays
Require to move from location to location
Moderate physical activity
Requires handling of average-weight objects up to 20 kg or standing and/ or walking for more than three (8) hours when doing display
You are expected to apply your best efforts in discharging your responsibilities with care, honesty, skill and diligence.
The Company and or Management reserves the right to introduce, modify, amend or annul any of the set duties/responsibilities in your Job Description above at any time. Any such changes shall be notified to you by issuance of circulars, memorandums or other instructions by whatever name from time to time which form part of the terms and conditions of employment