In the future, consumers will go through a different consumer socialization process than consumers do today. They will spend more time in consumer education classes and will see and hear more consumer education messages. This new socialization process can be expected to produce consumers who will be more willing and able to state what they want and need to sellers and who will also be more willing and able to file complaints and lawsuits against sellers. In addition, this process can be expected to produce consumers who will seek out and use more information before making purchases and who will tend to make an increasing amount of these purchases from sellers who (1) provide large amounts of easily-acquired consumer information, (2) conduct consumer education programs, and (3) offer products that present little danger to the public's health.