UNIQLO has a unique global expansion strategy like H&M and Zara. In 2011, UNIQLO aimed to open 200 to 300 stores globally. They had also planned to open 20 new outlets in the U.S. and Europe every year (Mohanty, 2012). In comparison to H&M and Zara, UNIQLO’s strategy relied on high quality, huge volume production at an affordable price range. UNIQLO only wanted to open stores in “posh” cities around the world. According to Fast Retailing (2013), sales from overseas operations account for more than 20% of UNIQLO’s sales.