So the new TVC. It is in black and white (or so desaturated that it looks practically b&w). We have a few scenes so that the feeling of boredom is really understood by the audience.
1. It is late at night in a dimly lit bedroom. A teenager is playing computer, his head resting on his hand. He clicks around in a distracted way, seemingly not very interested in what's happening.
2. The next morning, while eating breakfast (breakfast is there but he is not really eating), the teenager is chatting on LINE with his girlfriend. On close up we see that he is using a lot of stickers and very happy messages, but his face is expresionless.
3. His mom is taking him to school. She is trying to talk to him but her voice seems very far away. He doesn't answer, he is looking outside the window at the cityscape.
4. In class, the teenager is studying some thing. His face is still expressionless, his chin resting in his hand. The voice of the teacher also seems very far away and the class is a blur. Another student looks at the main character, worried.
5. In PE class, the teenager is walking around instead of focusing on playing football/soccer (soccer). He gets hit by the mall and the teacher sends him to rest on the side. The second student come up to him and pulls a bag of Jolly Bear out of his bag. He offers the first student some candies and the TVC changes to be in colors. They start talking and smiling etc. Packshot + new slogan in thai.
I was thinking Chelsea can film, I can direct with someone else, Thor can be the main character, everyone can be in the video as secondary students and I will edit. How is it?