The company recently launched hipster, vintage-inspired brands Mtn Dew Black Label, 1893 Original Cola, Caleb's Kola, and Dewshine. In January, Pepsi announced plans to open a "restaurant-bar-event space" called Kola House in New York City, intended to offer customers the premium-soda experience.
While PepsiCo isn't completely abandoning soda, the company is clearly eager to look outside of carbonated drinks for sales. When just 12% of the company’s international sales come from Pepsi Cola, it becomes easier for PepsiCo to deal with the fact that Americans are drinking less of the beverage than ever before.