In my opinion, I think this article reflects about the customers find information of the product's user and how advertising affects consumers.
from the article they have studied samples from buying toothpaste.
That what do customers take the decision to buy toothpaste.
by studying a group of consumers by region both in develop and developed countries.
In developing countries that do not use the products as an example, but it will take something else, like herbs and salt instead of toothpaste.
In developed countries are using a range of toothpastes on the market.
All the popular brands that are often the Ad television.
And advertising influence purchase more because advertising is a catalyst for trading.
We tend to buy more advertising of the a product without advertising.
Traders are several ways to make the product sold, which is the best way to advertise.
Because a lot of the advertising that consumers will remember Bear products better.
Then at the end, consumers will choose to buy products that are advertised because it was advertised as news from this product is good, gives consumers the option to purchase those products.