An emotional appeal is support for an argument that is based on feelings and emotions. Logical appeals, on the other hand, are supporting ideas based on reason, evidence, or common sense. Here’s example. Look at the claim below. Then, read the logical and emotional appeals follow:
Claim: We should go to Denny’s
pizza instead of Joe’s.
Logical appeal: Denny’s has an after-
school pizza special.
Emotional appeal: Only losers go to Joe’s