The rapid growth of information technology has provided a great opportunity to businesses as
well as customers. IT has become a critical part of the organization on which its survival or
growth depends. It plays an important role as strategic tool for organizations to gain a
competitive edge in order to deliver their services to their targeted customers. Consequently,
IT has also provided customers more tools of information to base their decisions on. In
today’s competitive environment, it is an advantage if service providers able to develop the
ability to facilitate decision-making process for their customers.