In presented article we focus on detailed description of the phase one of APMF (Agile Project Management Framework). Of course, we do not forget to describe the whole project framework in brief as well. The novelties in our work realized over last year consist in a more detailed description of and user guides for the product design project process based on the agile project management paradigm. Also, we use the last UML 2.0 standard for graphical description of processes and other techniques such as checklists, responsibility matrix, etc. as well. Finally we propose some proper knowledge management and ICT tools witch suitably support our achievement.