Jawbone’s business model
Jawbone focuses on a tech-savy, urban clientele interested in knowing more about their health and body. Next to online stores, the Jawbone UP is sold via various retailers such as Best Buy. The UP4 costs around USD 200.-, the UP3 USD 180.-, the UP2 USD 100.-, and the UP Move USD 50.-
For the time being, access to the app and Jawbone’s software platform is provided for free. However, Jawbone has started to generate recurring revenues with advertisements in the app, as well as an online marketplace where they sell devices and apps from other providers.