Based on the cultural product design model, the cultural product is designed using scenario and story-telling approaches. In a practical design process, four steps are used to design a cultural product, namely, investigation (setting a scenario), interaction (telling a story), development (writing a script), and implementation (designing a product), as shown in Figure 4. The four steps of this cultural product design process are further described as follows:
1. Investigation/setting a scenario: The first step is to find the key cultural features in the original cultural object and to set a scenario that fits the three levels: the outer tangible level, the mid behavioral level, and the inner intangible level. Based on the cultural features, the scenario should take into consideration the overall environment in which the object is used, including such things as economic issues, social culture, and technological applications. In this step, the designer seeks to analyze the cultural features of the object in order to determine the key cultural features that can be applied to represent the product.
2. Interaction/telling a story: Based on the previous scenario, this step focuses on user-based observation to explore the social cultural environment in order to define a product that has cultural meaning and style derived from the original cultural object. Therefore, some interactions should be explored in this step, including the interaction between culture and technology, the dialogue between users and designers, and the understanding of the user’s needs and cultural environment. According to these interactions, a user-centered approach based on story-telling is developed to describe the user’s needs and the features of the product.