The new frontier of digitization is in your mouth. Taste is no longer an elusive metric; it’s a quantifiable piece of data that can inform business decisions. There’s even an emerging niche for software that can make these data points actionable.
Vivanda, for one, has introduced unique “FlavorPrint” technology, which uses machine learning algorithms that analyze aroma, taste, and texture variables to match a consumer’s preferences with any recipe, beverage, or food product. Using this technology, Vivanda provides data-driven, context-sensitive insights to the food and beverage industries, enabling them to reach an unprecedented level of personalization for their customers.