ABSTRACT: Liberalization, Privatization and Globalization Policy of India influenced many international
automobile companies trading & manufacturing in our country. The availability of many brands in Karnataka provides
various alternatives to the customer. These manufacturers offer similar value proposition, and provide highly
customized products. Engine performance is not considered very important for customers now, rather they look for
those differentiating parameters. The main objective of this paper is to identify the possible parameters that influence
the consumer buying behaviour patterns of passenger car owners in the State of Karnataka. It is also aimed to develop
a theoretical model, which influence the consumer buying patterns of passenger cars, so that further research could be
done, based on the model and the identified parameters.