Statement of the Problem
Few years back, the bank was considered only as an intermediary between the individuals to accept
deposits and to give loans. Today the scenario has changed; after the liberalization along with the normal
facilities banks started selling insurance products through the wide network it reaches every person in all the
nook and corner of our nation as “one stop shop” giving multiple services. It helps the banks to attain extra
revenue which in turn contributes to the GDP of the nation. The present study focuses on the satisfaction level of
customers who are the back bone of bancassurance business in the banking industry based on certain variables
such as customer benefits, convenience, acquisition cost, value added services and customers trust.
1.3 Hypothesis of the Study
H01
: There is no significant relationship between the performances of public and private sector banks with
customer satisfaction.
H02
: There is no significant relationship between status and level of effectiveness of customer satisfaction on
bancassurance service provided among public and private sector banks.
H03
: There is no significant relationship between the numbers of family members with the satisfaction level of
bancassurance customers.
H04: There is no significant difference between the number earning members in the family with the satisfaction
level of bancassurance customers.
H05:There is no significant difference between occupation and the level of customer satisfaction in
bancassurance service.
H06
: There is no significant difference between reasons for taking insurance policies from banks with the level of
customer satisfaction