presenting products
When you have selected the most suitable products. you need to present them in terms of:Features - these are what a holiday has, such as the hotel facilities, transfers from the airport, excursions. etc.Advantages - these are what make the holiday ~ than other similar holidays. The fact that the price of a holiday includes all the excursions. Or all your bar costs for example. Would be an advantage.Benefits - why a particular feature is good for the customer you are talking to at that moment. At this point in the process many customers will want time to think. Thebest thing to do is to get their contact details and invite them to take the brochures home and browse through them. If you have done a good job of presenting the product. they will probably be back a few days later.