Which of the following best illustrates the use of information systems to focus on market niche?
Select one:
a.
A department store creating specialized products for small groups of customers.
b.
A bookseller selling an e-book reader that reads only the bookseller's books.
c.
A car manufacturer's Web site that lets you customize the features on the car you are purchasing.
d.
A restaurant chain analyzing local sales figures to determine which menu items to serve.