Established business models will become more data-based, efficient and customer-focused due to the increased connectivity and use of data/analytical abilities in all processes. Consequently, the companies surveyed have referred to “improved planning and control abilities” and “greater customer satisfaction” as the two most important qualitative benefits of Industry 4.0.
The efficient and integrated use of data and the increasing digitization of products and value chains represent the focus of the new business models. In recent years, companies have even developed business models in which the value add is primarily based on the use of data. As in the case of Google, this data is obtained by providing often free digitized products. However, new business models are mainly about using digitization in order to break up established value chains and thus open new sources of income which could not be opened with the previous business model. As a result, new business models lead to completely new customer benefits.
Of all the industry sectors surveyed, the information and communications industry is the most advanced with regard to the development of such new business models. Cloud-based and as-a-service business models have already established and asserted themselves as a standard with respect to the use of IT infrastructures and IT applications. Similarly, classic manufacturing industries like production and engineering will offer more solution-oriented usage models instead of the pure sale of physical products. Machines and systems will be flexibly billed based on consumption (eg, “printed pages” instead of “printers” or “printing machines”). The data obtained from the operation of the systems will be used, in turn, to create new added value (eg, as a “broker of print orders” with optimised utilisation of capacities over different systems).
Conversely, the opportunity to launch new, digital business models on the market by means of disruptive innovations has already led to material changes for entire industry branches. In the telecommunications industry, for example, digital providers have initiated significant shifts in the value-added process and redistributions at the expense of the established providers.
Similar changes through disruptive digital business models must also be expected in other sectors like the automotive industry. A concept recently patented by Google foresees offering driverless vehicles in cities. Such vehicles are intended to transport the customer from one location to another without a driver. In this case, Google’s added value is created by giving advertisers the opportunity to bring customers to their own shop free of charge and to solve a classic problem for retail businesses at the same time. Such a new business model would certainly have disruptive effects on the high number of mobility providers.
Established business models will become more data-based, efficient and customer-focused due to the increased connectivity and use of data/analytical abilities in all processes. Consequently, the companies surveyed have referred to “improved planning and control abilities” and “greater customer satisfaction” as the two most important qualitative benefits of Industry 4.0.The efficient and integrated use of data and the increasing digitization of products and value chains represent the focus of the new business models. In recent years, companies have even developed business models in which the value add is primarily based on the use of data. As in the case of Google, this data is obtained by providing often free digitized products. However, new business models are mainly about using digitization in order to break up established value chains and thus open new sources of income which could not be opened with the previous business model. As a result, new business models lead to completely new customer benefits.Of all the industry sectors surveyed, the information and communications industry is the most advanced with regard to the development of such new business models. Cloud-based and as-a-service business models have already established and asserted themselves as a standard with respect to the use of IT infrastructures and IT applications. Similarly, classic manufacturing industries like production and engineering will offer more solution-oriented usage models instead of the pure sale of physical products. Machines and systems will be flexibly billed based on consumption (eg, “printed pages” instead of “printers” or “printing machines”). The data obtained from the operation of the systems will be used, in turn, to create new added value (eg, as a “broker of print orders” with optimised utilisation of capacities over different systems).Conversely, the opportunity to launch new, digital business models on the market by means of disruptive innovations has already led to material changes for entire industry branches. In the telecommunications industry, for example, digital providers have initiated significant shifts in the value-added process and redistributions at the expense of the established providers.Similar changes through disruptive digital business models must also be expected in other sectors like the automotive industry. A concept recently patented by Google foresees offering driverless vehicles in cities. Such vehicles are intended to transport the customer from one location to another without a driver. In this case, Google’s added value is created by giving advertisers the opportunity to bring customers to their own shop free of charge and to solve a classic problem for retail businesses at the same time. Such a new business model would certainly have disruptive effects on the high number of mobility providers.
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