In the past year, two studies funded by egg marketing agencies led to media reports promoting the benefits of eggs. The first (6) was a British study of healthy young people from Surrey who were on a weight loss and exercise regimen. This study showed that egg consumption did not increase levels of fasting cholesterol. The lack of relevance of an effective weight loss and exercise program to most patients at risk of vascular disease seemed to escape the commentators. The second was a Canadian study (7), which showed that eggs contain a substance that inhibits angiotensin-converting enzyme. This study led to media reports that eggs could be beneficial, even though the study was in vitro, with no established relevance to human disease. The eagerness of the media to report benefits of egg consumption suggests that such stories are of interest because they are surprising reversals of accepted wisdom. However, the consequences of high cholesterol intake in those at increased risk of cardiovascular disease who are sedentary and not losing weight – especially when already consuming relatively high levels of saturated fat – give reason for concern.