2.1 Choice of two companies
The choice of two companies has to accord with two requirements:
Typical geographical character
It is obviously that different countries and continents have different geographical backgrounds, local conditions and culture, so it would be better to choose two companies distinctively differ from each other.
Same field of business
JIA JIAYUE is a supermarket chain in China that engages in distributing
products for daily use, small household appliances, and fresh food and so on. ICA MAXI is a chain supermarket as well but in Sweden. The two companies follow the general compliance requirements, so JIA JIAYUE and ICA MAXI could be regarded as objects of this study.
2.2 Choice of comparison
According to Walk (1998), there are two possible ways to make the comparison:
First way is to make the comparison by targeting two cases which are X and Y, draw a conclusion about X after analyzing and discussing X. On the other
hand, analyze and discuss Y, get the result about Y.
The other way is firstly listing all characteristic point about X and Y, then
comparing every point of X with every point of Y.
In this thesis, the second way will be chosen on the basis of the above, focusing on two companies and finding out the characteristics that exist in both companies, then comparing the companies.