Pine and Gilmore (2011) argue that as the advent of commodification, staging experience occurs when a tourist destination
intentionally uses service as a stage and goods as props, to engage
tourists in a way that creates a memorable event. Borrowing the
concept of “shoppertainment” or “entertailing” from the retail in-
dustry, destinations progressively draw tourists in by offering fun
activities, attractive displays and promotional events. In other
words, experiences can be thematized and characterized by tour-
ists' participation and connection with the destinations. They
derive from “an iterative process of exploration, scripting, and
staging” (p. 102). The transformation of salt fields into sites of lei-
sure and tourism is facing a similar challenge: to create and
maintain a balance of entertainment versus education; cultural
preservation versus economic development; and mass tourism
versus sustainable tourism.