1. Mid premium segment apparels, shoes and other accessories for the youth with good adveritisng
2. Range captures international designs and trends and also special editions are launched for special occasions.
3. The shoes and the skate boards come in customizable designs
4. The company has a long history since 1908 and a huge loyal customer base.
5. The company has partnered with a NGO called RED, working for AIDS relief in Africa.
6. Famous sports celebrities are brand ambassadors
7. The lean organization system which converse follows makes in manufacture at least cost and minimum wastage.