Other contextual issues, although supported anecdotally, have less empirical support. For example, the eroticisation of HIV may play a large role in changing the community perception of AIDS, which may then lead to increasing risk behavior Gone are references to AIDS as the grim reaper. Today’s images of persons living with HIV are of healthy, virile, and physically fit individuals. Although normalizing HIV is beneficial on many fronts, these images may serve to change social perceptions of HIV from a devastating killer to a less serious and manageable condition.