Store labor costs Starbucks about $2.5 billion,
amounting to 24 percent of its annual revenue. If
Starbucks is able to reduce the time each employee
spends making a drink, the company can make
more drinks with the same number of workers or
with fewer workers. Alternatively, Starbucks could
use this time savings to give baristas more time to
interact with customers and hopefully improve the
Starbucks experience.