Evaluate Digital Marketing Strategies: Assess the effectiveness of digital marketing strategies employed by the shop to create an online presence, attract customers, and drive sales. Analyze the use of social media, website design, and online advertising to reach the target audience.Examine Data-Driven Decision-Making: Investigate how the shop collects, analyzes, and utilizes data to make informed decisions regarding inventory management, customer preferences, and market trends. Identify the impact of data-driven strategies on business outcomes.