Hotels and meeting planners are also using mobile devices to garner real time information from their guests and making immediate changes. Using social media, hoteliers can communicate with those writing about their stay at a hotel by offering a simple “Thanks for staying with us” message back or quickly fixing customer service issues raised online.
Social media on mobile devices is also great for last minute marketing deals at hotels. For example, if the bar is empty tonight, the hotel can send out immediate specials via a meeting’s app, tweet, text and other social media outlets. Those following the hotel feel like they’re getting an insider’s deal, while the hotel bar is getting more business than it would have.