This research aims to determine the effectiveness of the Department of
Disease Control’s communication performance and recommended
guidelines for improving it. Daniel Stufflebeam’s CIPP model is applied
as the evaluation framework. Communication planning, operating, and
evaluation literature are reviewed to specify relevant factors in this field.
Although the researchers could not come to a conclusion as to the
effectiveness of communication performance due to vague raw data, many
parts of the study are very useful, providing insight on the organization’s
current communication performance.
The organization’s operations are very bureaucratic, causing inflexibility
as well as an unclear organizational structure. This has a negative impact
on the organization’s communication operation’s input and processes,
which urgently need to be improved. The product’s performance
indicators are mostly unreported and measured only once a year rather
than, at least, at the end of each communication activity.
In conclusion, recommendations for improvements in essential variables
are shown and could be of benefit to not only the Department of Disease
Control but also other organizations facing similar situations.