The 0obeya Room concept seems rather simple, but it is in fact a powerful tool. The payoff comes from the fact that the process requires the team members to integrate their behaviors, and to work in a very efficient and structured manner. That way, more information is generated and less time is needed. Problem detection and resolution speeds up and the value each in dividual meeting is increased. No one can "loaf," read reports, or send e-mails, since there are strict time constraints. To get the work done well and on time requires a real commitment to collaboration and interaction