Kook Ming cake is very much like a sponge cake. It is light and bouncy with good flavor. They make it without preservatives of any kind and no baking soda but with plenty of eggs and shortening. Their website lists 10 different flavors. My favorites are the kehk som (orange cake), kehk dteuy hawm (pandan leaf cake), kehk neuy sod (butter cake) and the kehk sahm roht (three flavors cake, the three flavors being orange, coffee and plain). In addition to the standard cakes in the large square boxes, they also sell cakes that are similar to jelly rolls, rolled up with frosting and sold is smaller, rectangular boxes (see picture to right, below); I’ve only seen these jelly-roll cakes sold at the bakery