Released in 2010, there are now there more than 300 million Instagrammers worldwide. The name of this mobile application is a portmanteau of ‘instant camera’ and ‘telegram’. It gain its popularity from the combination of check-in and creative photography functions. The self-portrait taken with a mobile phone or digital camera ,called a selfie, also originated on Instagram was the No.1 channel along with Facebook, beating YouTube and Twitter into runner up positions.