With many coffee-growing regions around the world feeling the impact of coffee rust on their quality and supply of Arabica coffee, supporting coffee farm renovation with rust-resistant varietals becomes a critical element in ensuring the longevity of the industry.
In celebration of National Coffee Day on September 29, 2016, Starbucks and Conservation International are continuing the “One Tree for Every Bag” commitment for the second year. Every time a customer purchases a bag of coffee in one of Starbucks’ participating U.S. stores, Starbucks will help plant a rust-resistant coffee tree. So, on National Coffee Day, and every day, your purchase is helping to make sure that your coffee benefits farmers and the long-term viability of the industry.