Industry Analysis
This area is taught well at academic institutions and there are abundant tools available for analyzing industries. Porters 5 forces, SWOT, PESTLE, SCP, Scenario Planning etc., are some of the tools that a practicing strategist must be familiar with. Appropriate use of these tools would reveal opportunities and highlight areas of weakness in your organization. Rather than dwell upon the relevant merits and demerits of these tools, it’s important to determine how to take this learning to the next level and get organization-wide buy-in.