How do we go out of the box how do we do that what are the mechanisms do we need to wait for an apple to follow right now on our heads or are there some specific techniques well realities out there for us to perceive it. It’s beautiful see this flowers and we have a lot of ideas which is our convergent information the dominant ideas whenever we need to think about and Mary I focus area we have ideas on how thing should be we have requirements we are specific ations we know how thing are because the that’s the way the always have been but if we want to go out to the box we need to add something more a little spice something which goes beyond the convergent information something wrong something absurd something which apparently is not relevant something which takes us far this is what we call divergent information we need a little bit of that diverge information to cross the borders within out minds from what we know to what we Evan yet thought about so this is the essential mechanism that is necessary and it takes us to a place where we don’t really know where to go we are suspended it’s like the middle game in chess where do you go once your out of the box you have no preset direction so it’s already a potential situation that brings us to the feeling that we should read immediately go back this does not make any sense let’s go back to safe place let’s go back inside the box that’s a temptation we need to resist we need to value long thinking normally we talk about brilliant thinking fast thinking deep thinking but here we’re talking about something different long thinking what does that mean its some thought that takes us far it’s as if you were reading poetry or listening to music you don’t judge the single notes you don’t judge the single words it’s the ensemble that gives you a feeling and takes you far must do the same thing where are with our concepts we need to go far and so we can Association ideas combination of ideas extraction I’ll principles and application all those principles to areas where they were never applied before we need to be open-minded we need to be fluent look for alternatives and not for the correct answer because when you think creatively there’s no single correct answer there are many possible alternatives as suppose now that we are lucky we’ll end up upon a new idea in our travel India exploration out of the box what is the value that how do you assess the value of a new idea it’s very difficult if it’s really new because you’ve never seen that before nobody else as the a seen that