for limiting desired number of children within two may
be considered. In this regard, disadvantages of higher
desired number of children may be the content. However,
prior to developing content of the campaign, formative
research would be necessary to provide culture
specific information so that they are culturally accepted
to women. In addition, special emphasis should be given
among women born in rural areas where relatively
awareness is very low along with absence of other civic
opportunities that come in urban areas.