At the other end of the spectrum, seven measures have over 30% higher usage rates by firms that emphasize quality: employee satisfaction, customer satisfaction, employee training, employee turnover, employee skills, employee spirit/morale, and new product design efficiency. A further eight measures have higher usage rates by quality focused firms in the 20%-30% range. Remarkably, none of these 15 measures are from the financial category. The picture that emerges is that firms that emphasize quality also pay more attention to manufacturing and customer-order-filling cycle times, new product introductions and design efficiency, employee skills, safety, training, turnover, empowerment, and employee and customer satisfaction.