What Weight Watchers evolved into was a globally branded company providing weightmanagement services worldwide. By 2013, approximately 1.3 million members attended almost 45,000 Weight Watchers meetings around the world each week. Expansion and the onset of the dotcom era had inevitably led to the creation of WeightWatchers.com, an Internetbased version of the Weight Watchers plan. Weight Watchers was selling a wide range of branded products and services, including meetings conducted by Weight Watchers International and its franchisees (and the products sold at the meetings), Internet subscriptions to WeightWatchers.com, licensed products sold by retailers, magazine subscriptions, and other publications.12 In addition, the company had put its name and point values on a variety of food products sold in supermarkets, such as Progresso soups,13 and it had created a separate Weight Watchers menu for Applebee's restaurants, among other things.14