Two indicators of product quality have been included in the
framework. These two indicators are considered to be of a
high importance (appearance 4.94 and product safety 4.69).
These indicators are measurable and applicable for all chain
members. Although some indicators of process quality
received high scores of importance (e.g. traceability, storage
and transportation conditions, pesticide use, working
conditions), they are not included as separate indicators into
the condensed framework, because, as the respondents
suggested, these indicators are already included as basic
requirements in the quality certifications systems used by
firms