formulating business - level strategy
now we turn strategy formulation within the strategic business unit, in which the concern is how to compete. a popular and effective model for formulating strategy is porter's competitive forces and strategies. michael e. porter studied a number of business organizations and proposed that business - level strategies are the result of five competitive forces in the company's environment.
global strategy
many organizations operate globally and pursue a distinct strategy as the focus of global business. senior executives try to formulate coherent strategeis to provide synergy among worldwide operations for the purpose of fulfilling common goals