The strategy teams should also summarize what each row and column tells them about the strategy. At the right end of each row, they should write a short statement summarizing the functional strategy for each group in the company; and in the cells at the bottom of each column, they should summarize the company’s strategy for addressing each driving force. These statements are hypotheses for what the strategy might be. Just as managers gain a deeper understanding of driving forces by mapping their initial hypotheses, they can gain much richer insight into what the strategy should be, and how to implement it, by mapping the strategy matrix summaries