Canon also Advertising movie launches EOS1100D series "strong mind" with Backpack shows bringing. Emphasize the camera's design and unique ready-to-use background music, movies, advertising "the view of the Agency," which combined both the composer and backpacks as part of strategies to promote thoklong EOS 1100D, an increasingly recognized Canon. The budget dedicated to the marketing communications campaigns, not less than 40 million. By ensuring that the campaign to launch the camera EOS 1100D EOS 600D, and this will make the Canon DSLR camera brand champion to have maximum market share ranking 1.