Marketing of tobacco in the age of advertising bans
In 1973 the Whitlam government decided to phase out tobacco advertising. The change in government in 1975 meant the Fraser ministry faced a decision on whether to implement or delay the total ban. In a submission to Federal Cabinet, Health Minister Ralph Hunt outlined the medical evidence against smoking and its financial and health costs to the community.
In an opposing Cabinet submission, Post and Telecommunications Minister Eric Robinson argued that the government needed more time to evaluate the issues and to hear from interested parties. Supported by the Department of Primary Industry and the Department of Industry and Commerce, he endorsed the tobacco, broadcasting and advertising industries.
Despite Robinson's arguments Cabinet determined to continue with the ban and it came into effect on 1 September 1976.