TIP: The potential for tie bids makes it wise to rely on odd-number contract offers — say, $1,005,596 instead of
a round $1,000,000.
TIP: Make full use of the projected celebrity endorsement cost information provided in the bottom right corner
of this screen in deciding whether to bid for celebrities and in deciding how much to bid. Pay particular attention what
any proposed bid will do to projected costs per pair sold—it is very doubtful that driving up your costs per pair by as
much as $2-$3 per pair will result in better overall company profitability. Strive to avoid overpaying for the benefits of
having celebrity endorsers.